Glucoraphanin → sulforaphane
Cellular defense, exploredCutting or chewing brings glucoraphanin together with myrosinase to form sulforaphane—a bioactive compound studied for activating cellular antioxidant defenses.
Fresh nutrition. Every day.
GROWN IN YOUR KITCHEN.
PICKED WHEN YOU’RE HUNGRY.
01 / A LITTLE MOVEMENT02 / TAKE YOUR TIME03 / A FRESH START04 / TIME TOGETHER
01
Four steps to your first grow ↓How does your morning start?
A run before work. Breakfast with the family.
Lifestyle stock + Luya footage
YOUR FIRST LITTLE BEGINNINGYou start it.
You start it.
Luya takes it from here.
A little water. A ready-to-grow tray.
Four little actions. Then leave the care to Luya.
- 01Connect
- 02Add water
- 03Load a tray
- 04Start growing
YOUR PART / 01
A connection. A beginning.
Pair Luya with your home Wi-Fi through the app. Your kitchen has a new little resident.
TRY THE BUTTON ON THE PHONE →LUYA X
X1
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READY TO CONNECT
LUYA X / REAR RIGHTSLIDE OUT →
MAX ┄┄┄WATER
HOME⌁
YOUR LUYA XHello, Luya.
LET’S CONNECT YOUR KITCHEN
GROW SOMETHING GOOD.
See a real tray go in.
A little tray. A fresh start.
After scanning, open the door and place your seed tray in the growing chamber. Confirm the tray and start the grow in the app.
A lot goes into making it this simple.
Explore inside Luya →WHILE YOU GET ON WITH YOUR DAY
You live.
It grows.
Light, watering and airflow.
Luya handles the growing routine.
You refill, harvest and clean between cycles.
BROCCOLI · GROWTH STUDY
MONDAY · 08:12
The growing recipe begins.
After you press Start, Luya manages the light, watering and airflow for the tray.
SEE THE CARE BEHIND THE GROWTH ↓Generated growth study. Actual timing varies by crop.
From here.
To your table.
Lift out a tray. Cut a handful.
Share something fresh at the table.
FROM THE FIRST CUT TO THE FIRST BITE
And the story continues inside the leaf.
GROW YOUR DAILY GOODNESS
Small greens. More in every meal.
Choose a crop. Discover what’s inside.
01 / 10 · Waltham 29
Broccoli
Mild, fresh, slightly sweet.
Scatter over eggs or a grain bowl after cooking.BROCCOLI / SIGNATURE NUTRITION
Myrosinase
Activated with a biteThis naturally occurring enzyme helps unlock broccoli’s sulforaphane-forming potential. Enjoy a freshly cut handful with your meal.
AT HOME WITH LUYAFrom the kitchen.
From the kitchen.
Into your day.
Greens for breakfast, lunch, or whoever’s coming over.Four little films · tap to watch
LUYA KITCHEN · 19 SEC
01 / FROM TRAY TO GLASSFresh greens. A fresh start.
SCENE STUDY · 10 SEC
02 / AFTER THE RUNAfter a morning run.
SCENE STUDY · 10 SEC
03 / TIME TOGETHERCan I help?
SCENE STUDY · 10 SEC
04 / SOMETHING TO SHAREThe finishing touch.
Bring fresh
nutrition home.
A little growing. Right where life happens.
LUYA X1 · FOUNDER 100 PROGRAMMake room for
Make room for
something living.
The light, the water, the quiet intelligence.
A home nutrition system that helps life grow.
$899FOUNDER PRICE
Retail / MSRP $1,099
Apply with $10 deposit ↗Retail / MSRP $1,099
Each Founder 100 Program device purchase includes 16 complimentary pre-seeded trays in randomly selected varieties.
Your $10 deposit counts toward the $899 Founder price. If selected, $889 remains before shipment. You can request a full deposit refund at any time before your device ships. Payment does not guarantee selection; unsuccessful applications are refunded. Applications open · First cohort: 20 households. Complete the seven Founder Missions to receive $299 back after the closing survey, bringing your effective device price to $600. If the missions are not completed, the purchase price remains $899. Full terms →
- Founder purchase
- One Luya X1 + 16 complimentary seed trays
- US shipping
- Covered by LUYA
- Planned shipping
- October–November 2026