LUYA
The name

The domain is not decoration. It is the roadmap.

People assume xyz is a cheap top-level domain we settled for. It is the opposite: X, Y and Z are three scales of one system, and we bought the name because it already said what we intend to build.

Three letters

The same problem, at three sizes.

Freshness is the one quality a supply chain cannot ship. That is true in a kitchen, in a restaurant, and in a place with no supply chain at all — and the machine that solves it looks different at each size.

Luya X — the home system
The countertop device. Luya X-1 is the model we are building now: eight trays, two climates, about seven days from seed to harvest. It is the one of the three that is closest to shipping.
Luya Y — the commercial system
A larger cabinet for kitchens that serve other people — restaurants, hotels, grocers. Same growing logic, different duty cycle and different economics. A prototype exists and its specification is settled; it is not on sale.
Luya Z — the container system
Growing at the scale of a shipping container, for places at the end of a supply line or off it entirely. Not built.

Luya Z does not exist: no prototype, no specification, no date, no price. Luya Y has reached prototype and its specification is settled, but it is not on sale, has no shipping date, and nothing on this page is an offer to sell it. The product LUYA is bringing to market is Luya X-1.

Visualisation of a Luya Y cabinet in a restaurant dining room, shelves of microgreens lit behind glass
Luya Y, visualised — not a photograph. A prototype is built; pictures of the actual unit are not published yet.
Why the order matters

The smallest machine is the one that teaches the others.

The obvious way to build this company is top-down: start with the container farm, prove the technology at scale, then shrink it. We are doing the opposite, and the reason is data.

A container farm in a desert is one growing environment. Ten thousand kitchens are ten thousand growing environments — different temperatures, different humidity, different water, different light leaking in from different windows, and people who forget to refill the tank. That is a far harder test, and a far richer one.

Every Luya X-1 records what it did and what grew. Those records are what a growing recipe improves against. A recipe that survives ten thousand kitchens is a recipe that will hold in a restaurant or a container — the reverse is not true.

What this does not mean

Three things we are not claiming.

A data flywheel is an easy story to overstate, so here are its current boundaries — stated now rather than after somebody checks.

The fleet does not exist yet
Recipes today are improved from our own bench trials, not from customer devices. Founder 100 is the first cohort that will produce real household data at all.
Data collection is a stated feature, not a hidden one
What a device records, what leaves the device and what a participant can decline are governed by the privacy policy and the Founder 100 terms — not by this page.
Better recipes are not a health claim
A recipe improves yield, timing and consistency. Nothing here says a crop grown on a newer recipe is more nutritious for you.
Concept image: three unbranded shipping containers with solar panels on their roofs in an arid landscape, one door open showing racks of seedlings under grow lights
Concept image — Luya Z. Nothing in this picture has been built, and the containers carry no markings because there is no product to brand yet.
How we test, and what we refuse to claim
The starting crop

Microgreens are the beginning, not the point.

Microgreens are where a home system can start: dense, fast, forgiving, and still alive at the moment they are cut. Seven days is short enough that a household gets a result before it loses interest, which matters more than it sounds.

But the goal was never a microgreen company. It is fresh nutrition produced where it is eaten — and the crop list is a consequence of what a kitchen-sized machine can grow reliably today, not a statement about what it should grow forever.

Our vision, in full
The loop
How growing data moves through LUYALuya X kitchens produce growing records. Those records improve the growing recipes. The improved recipes reach the larger Luya Y and Luya Z machines, and the same improvement returns to the home devices.Luya XModelsLuya Y · Zgrowing recordsimproved recipesthe same improvement returns to the kitchens
The intended flow. No customer fleet exists yet — today's recipes are improved from our own bench trials, and Founder 100 is the first cohort that will produce household data at all.