The first households, doing real work.

One question: can an ordinary household keep this going?

We can already grow crops reliably in conditions we control. What we do not know is what happens across many real kitchens, over months, with real schedules and real interruptions.

The Founder program exists to answer that — including the uncomfortable parts.

This fits some households and not others.

A good fit

You have counter space, you will actually eat fresh greens, and you are willing to report problems in detail.

Also a good fit

You are comfortable with pre-production hardware and software that will change during the program.

Not a good fit

You want a finished, polished appliance today, or you want the gardening hobby itself.

Also not a good fit

You cannot commit to using it continuously for the length of the program.

We do not ask for positive reviews.

Participation is not conditioned on liking the product. Negative feedback, bugs and failed cycles are worth as much to this program as the good runs — arguably more.

What we want is real use, real problems, real opinions.

If you post publicly about LUYA, disclose that you are a Founder 100 participant and received access to a special Founder price, as required by applicable law and platform rules.

One system at the Founder price of $599.

Approved participants may purchase one LUYA system for $599. This is not a seasonal discount and it is not our future retail price — it is the price attached to genuinely taking part.

Founder 100 is invitation-based and limited. We select for fit rather than order of arrival, considering household environment, intended use, and willingness to participate.

Founder status is tied to the invited participant: not transferable, not for resale. Founder 100 is for people who will actually use the product.

Seven Founder Missions over 30 days.

The participation period runs 30 days from the day your system is installed and activated. If a device issue, crop failure or shipping delay gets in the way, the period can be extended — tell us.

1 · Setup & onboarding

Unbox, pair the app, install the first trays, and tell us how onboarding actually felt.

2 · An unboxing video

30 seconds to 3 minutes. No script and no production values required — authenticity is worth more.

3 · Two growing cycles

Capture day 1, progress, pre-harvest, harvest, and a real meal. A failed cycle still counts if you document it.

4 · Two honest reviews

One after each cycle: growing, plant quality, taste, the app, and what disappointed you.

5 · Two interviews

Two ~30-minute calls, around day 7–10 and day 30. Recorded only with your consent.

6 · Report problems

Bugs, crop failures, confusing workflows. Finding these before launch is the point of the program.

7 · Closing survey

5–10 minutes at the end: satisfaction, value, price perception, whether you'd recommend it.

Access, influence, and a permanent place in the record.

Founder pricing

$599 for one system, by invitation only.

Founder 100 status

Permanent recognition as part of the first cohort.

Priority support

Not a support queue — direct access to the product team.

Early access

Selected features, growing recipes and software updates before general release.

A voice in the product

Founder feedback drives recipe and software changes during the program.

Founder Stories

By mutual agreement, a chance to be featured in LUYA's customer stories.

Some benefits may change as the product and operations develop. The binding version of everything here is the Founder 100 Participation Terms.

What could go wrong for you.

It is an early product

Expect software bugs, connectivity issues, firmware and app updates, and growing-parameter changes. Some cycles will fail.

It will change

Features and growing recipes will move during the program, sometimes disruptively.

Time cost

Two cycles, two interviews, two reviews and a survey — on top of ordinary use.

No penalty for life happening

If you can't finish a mission for a reasonable reason, tell us and we'll adjust. Missing a mission does not by itself trigger a charge or penalty on a system you have already bought.

From applying to growing.

1 · Register interest

A short form — name, email and where you are.

2 · Full application

Household context, space, motivation, and time you can commit.

3 · Selection

We select for fit and variety of household, not order of arrival.

4 · Terms

Participation terms and any commercial arrangement, in writing, before you commit.

5 · Onboarding

Hardware, setup, and the feedback rhythm for the program.