Creators & Media
Review it honestly. That's the whole ask.
We will give you accurate product facts, real imagery and access to the people who built the thing. We will not ask for approval over your conclusions.
Principles
What we do and don't ask for.
- No positive-coverage requirement
- A negative review is a legitimate outcome of lending someone a product.
- Corrections, not pressure
- We will correct factual errors with sources; opinions are yours.
- Disclosure always
- Loans, gifts, paid work and travel are disclosed clearly — by you and by us.
- Pre-production is labelled
- Anything you receive now is pre-production and must be described that way.
What's available
Materials and access.
- Product facts
- Current, versioned statements about what the system does — and what is not yet finalised.
- Imagery
- Real product and growing photography, with usage terms.
- Interviews
- Founders and growing scientists, on the record.
- Claims we cannot support
- On request, the list of things we will not say — useful if you are fact-checking the category.
A downloadable press kit publishes alongside general availability. Until then, materials are provided on request so that everything shared is current.
Get in touch
Tell us who you write for, what you are working on, your timeline, and what materials or access you need.
A dedicated intake form for this relationship type publishes shortly. Until then these conversations are handled individually so nothing is lost in a generic inbox.