This is the complete program document. Everything summarised on the Founder Program page is governed by the terms below.
Founder 100 is LUYA's early market program for our first group of core users. We are inviting a carefully selected group of people who believe in LUYA's vision, are willing to use the product deeply, and want to help shape the experience before our broader market launch.
Founder 100 is not a standard promotional discount. Participants receive access to a special Founder price in exchange for meaningful participation, product usage, feedback and content during the program.
Approved Founder 100 participants may purchase one LUYA system for a special Founder price of $599.
This price is available only to applicants selected and formally invited by LUYA. It does not represent LUYA's future standard retail or promotional pricing.
Founder 100 participation is limited. LUYA may select participants based on factors including household environment, lifestyle, intended use case, willingness to participate, and fit with LUYA's target customer profile.
The core Founder 100 participation period is 30 days beginning after successful installation and activation of the LUYA system.
During this period, participants are expected to actively use LUYA and make reasonable efforts to complete the Founder Missions described below.
If a participant is unable to complete a mission because of a device issue, crop failure, shipping delay, or another reasonable circumstance acknowledged by LUYA, the participation period may be extended.
Mission 1 — Complete setup and onboarding: product unboxing and setup, LUYA App registration and device pairing, installation of the first growing trays, initial feature exploration, and feedback on the onboarding experience. Any significant setup or usage issues should be reported to the LUYA team promptly.
Mission 2 — Create an unboxing video: at least one authentic unboxing video, which may include first impressions, product design, setup, App connection and installing the first trays. Professional production is not required and there is no advertising script. Suggested length 30 seconds to 3 minutes.
Mission 3 — Complete two growing cycles: reasonable efforts to complete at least two cycles within the 30-day period, ideally capturing day 1, progress, pre-harvest condition, harvest, and a real eating occasion. If a cycle cannot be completed because of a LUYA product, seed or system issue, it may still count as a valid product test provided the participant documents and reports the issue.
Mission 4 — Submit two authentic growing reviews: after each cycle, a short but meaningful review covering topics such as ease of growing, growth speed, plant quality, harvest experience, taste and texture, App experience, whether expectations were met, favourite features, least favourite aspects, and what LUYA should improve. LUYA does not require positive reviews.
Mission 5 — Participate in two Founder interviews: two approximately 30-minute video calls, suggested around day 7–10 and day 30. Interviews may be recorded with the participant's consent for product research, internal analysis, and any additional content use separately agreed with the participant.
Mission 6 — Report product issues and improvement opportunities: bugs, unusual behaviour, crop failures, App issues, hardware issues, confusing workflows and other problems affecting the experience. A core purpose of Founder 100 is to find and solve issues that emerge in real homes before broader launch.
Mission 7 — Complete the Founder Experience Survey: a short 5–10 minute survey at the end of the period, covering overall satisfaction, likelihood to recommend, usage frequency, most valuable features, key pain points, price perception, subscription interest, and future purchase or recommendation intent.
Photos, videos, written reviews and other user-generated content voluntarily submitted to LUYA as part of Founder 100 may, subject to the participant's authorization, be used by LUYA on its website, social media channels, Founder 100 materials, advertising, public relations and other brand communications.
Before publicly using content that clearly identifies a participant, LUYA will respect the scope of permission selected or otherwise agreed with that participant.
Paid advertising, third-party commercial licensing, or uses materially beyond ordinary Founder 100 brand communications may require additional permission where appropriate. Participants may make reasonable requests regarding privacy, attribution or identification.
LUYA does not require Founder 100 participants to provide positive reviews, and participation is not conditioned on providing favourable opinions. We want real use, real problems and real opinions.
If participants publicly post about LUYA, they should appropriately disclose their Founder 100 relationship and the fact that they received access to a special Founder price, as required by applicable laws, regulations and platform policies.
Founder 100 is an early-user program taking place before LUYA's broader commercial rollout. Participants understand that early products may experience software bugs, feature changes, connectivity issues, growing-parameter adjustments, firmware updates, App updates and other areas requiring continued optimization.
LUYA will provide Founder 100 participants with priority support and will make reasonable efforts to resolve issues that materially affect normal use.
Founder 100 participation is invitation-based. Founder status is generally tied to the invited participant and may not be transferred, resold, or used for commercial resale purposes without LUYA's approval.
Founder 100 is intended for people who will genuinely use the product, not as an opportunity to purchase at the Founder price for resale.
Founder 100 is built around mutual participation. If a participant cannot complete a mission for a reasonable reason, they should contact the LUYA team so that timing or requirements can be adjusted where appropriate.
If a participant receives the product but does not meaningfully use it, repeatedly declines reasonable feedback requests, or clearly does not intend to participate, LUYA may discontinue future Founder 100 privileges and benefits for that participant.
Failure to complete a mission does not by itself result in an additional charge or financial penalty on the product already purchased unless separately and expressly agreed in writing.
As one of LUYA's first Founders, participants may receive:
LUYA will handle participant account information, device data, product usage data and program feedback in accordance with applicable privacy policies.
Information collected through Founder 100 may be used primarily for product improvement, user-experience optimization, growing-performance research, service-process improvement, and authorized marketing communications.
LUYA wants to resolve concerns with Founder 100 participants openly, fairly, and efficiently.
If you have a dispute, claim, or disagreement relating to Founder 100, a LUYA product or service, or these Terms, you and LUYA agree to first attempt to resolve the matter through good-faith informal discussions.
You may send a Notice of Dispute to:
Luya Labs Inc.
Legal / Terms Contact: legal@luyaxyz.com
The notice should reasonably identify:
You and LUYA agree to attempt to resolve the dispute directly for at least 30 days after receipt of the notice.
If the dispute is not resolved during the 30-day informal resolution period, then, except for the exceptions below, you and LUYA agree to resolve the dispute through binding individual arbitration instead of in court before a judge or jury.
Arbitration will be administered by a mutually acceptable U.S. arbitration provider under its applicable consumer arbitration rules. The final version of these Terms may designate an organization such as the American Arbitration Association (AAA) or another appropriate arbitration provider.
Where required by applicable law or the applicable arbitration rules, LUYA will pay the arbitration fees that a business is required to bear in a consumer arbitration.
Arbitration may be conducted, as permitted by the applicable rules:
PLEASE READ THIS SECTION CAREFULLY. ARBITRATION AFFECTS YOUR LEGAL RIGHTS.
By agreeing to arbitration, you and LUYA understand and agree that, except as expressly provided below:
YOU AND LUYA ARE EACH WAIVING THE RIGHT TO HAVE THE DISPUTE DECIDED IN COURT BY A JUDGE OR JURY.
An arbitrator, rather than a judge or jury, will decide the dispute.
Notwithstanding the arbitration agreement above, either party may bring an individual claim in a court of competent jurisdiction that qualifies as a Small Claims Court matter.
Any such claim must be brought only on an individual basis and not as a class, representative, or consolidated action.
To the fullest extent permitted by applicable law, you and LUYA agree that disputes will be resolved on an individual basis.
Unless both parties agree otherwise in writing, neither party may:
TO THE EXTENT PERMITTED BY LAW, YOU AND LUYA EACH WAIVE THE RIGHT TO PARTICIPATE IN A CLASS ACTION, CLASS ARBITRATION, OR REPRESENTATIVE ACTION.
If applicable law determines that this waiver cannot be enforced with respect to a particular claim or remedy, that issue will be handled as required by applicable law without unnecessarily invalidating the remainder of the arbitration agreement.
You may opt out of this arbitration agreement within 30 days after first accepting the Founder 100 Participation Terms.
To opt out, send an email to legal@luyaxyz.com, with the suggested subject line “Arbitration Opt-Out”.
Please include:
A timely and valid arbitration opt-out will not affect your ability to participate in Founder 100, purchase or use LUYA products, or receive other Founder benefits.
This arbitration agreement involves interstate commerce and, to the extent applicable, is governed by the Federal Arbitration Act, 9 U.S.C. §§ 1–16.
Issues not governed by the Federal Arbitration Act may be governed by applicable state law, to the extent that law is not inconsistent with applicable federal law.
To the extent permitted or required by applicable law, the following may remain outside mandatory arbitration:
If any portion of this arbitration provision is determined to be invalid or unenforceable, the remaining portions will continue to apply to the fullest extent permitted by law unless the invalid provision is essential and legally inseparable from the arbitration agreement as a whole.
Founder 100 is more than a product purchase. It represents the final step of bringing LUYA into the real world together with our first users.
We are not looking for 100 testers. We are inviting the first people who will help define what LUYA becomes — the first 100 people and places shaping the future of fresh nutrition.
By participating in Founder 100, the participant acknowledges that they have read and agree to the program requirements and participation terms above.