1.Founder Price
Luya X1 has a retail price and MSRP of $1,099. The special $899 Founder price is limited to 20 approved households.
Each Founder 100 Program device purchase includes 16 complimentary pre-seeded trays in randomly selected varieties.
Applying requires a $10 deposit through Shopify. It is credited toward the $899 Founder price, leaving $889 payable before shipment if selected. Payment does not guarantee selection.
You may request a full deposit refund at any time before your device ships by emailing contact@luyaxyz.com with your order number. Unsuccessful applicants receive a deposit refund. The $299 mission refund is separate from a deposit cancellation refund.
This price is available only to applicants selected and formally invited by LUYA. It does not represent LUYA's future standard retail or promotional pricing.
Founder 100 Program participation is limited. LUYA may select participants based on factors including household environment, lifestyle, intended use case, willingness to participate, and fit with LUYA's target customer profile.
Founder 100 Program admits participants in cohorts. The first cohort is limited to twenty (20) households.
Complete the seven Founder Missions to receive $299 back after the closing survey, bringing your effective device price to $600. If the missions are not completed, the purchase price remains $899.
Mission completion includes any adjustments or extensions agreed with LUYA under the Incomplete Founder Missions clause. Product returns and warranty remain subject to the Returns and Hardware Warranty clause.
2.Participation Period
The core Founder 100 Program participation period is 30 days beginning after successful installation and activation of the LUYA system.
During this period, participants are expected to actively use LUYA and make reasonable efforts to complete the Founder Missions described below.
If a participant is unable to complete a mission because of a device issue, crop failure, shipping delay, or another reasonable circumstance acknowledged by LUYA, the participation period may be extended.
3.Founder Missions
Mission 1. Complete setup and onboarding: product unboxing and setup, LUYA App registration and device pairing, installation of the first growing trays, initial feature exploration, and feedback on the onboarding experience. Any significant setup or usage issues should be reported to the LUYA team promptly.
Mission 2. Create an unboxing video: at least one authentic unboxing video, which may include first impressions, product design, setup, App connection and installing the first trays. Professional production is not required and there is no advertising script. Suggested length 30 seconds to 3 minutes.
Mission 3. Complete two growing cycles: reasonable efforts to complete at least two cycles within the 30-day period, ideally capturing day 1, progress, pre-harvest condition, harvest, and a real eating occasion. If a cycle cannot be completed because of a LUYA product, seed or system issue, it may still count as a valid product test provided the participant documents and reports the issue.
Mission 4. Submit two authentic growing reviews: after each cycle, a short but meaningful review covering topics such as ease of growing, growth speed, plant quality, harvest experience, taste and texture, App experience, whether expectations were met, favourite features, least favourite aspects, and what LUYA should improve. LUYA does not require positive reviews.
Mission 5. Participate in two Founder interviews: two approximately 30-minute video calls, suggested around day 7-10 and day 30. Interviews may be recorded with the participant's consent for product research, internal analysis, and any additional content use separately agreed with the participant.
Mission 6. Report product issues and improvement opportunities: bugs, unusual behaviour, crop failures, App issues, hardware issues, confusing workflows and other problems affecting the experience. A core purpose of Founder 100 Program is to find and solve issues that emerge in real homes before broader launch.
Mission 7. Complete the Founder Experience Survey: a short 5-10 minute survey at the end of the period, covering overall satisfaction, likelihood to recommend, usage frequency, most valuable features, key pain points, price perception, subscription interest, and future purchase or recommendation intent.
4.Content and UGC Permission
Photos, videos, written reviews and other user-generated content voluntarily submitted to LUYA as part of Founder 100 Program may, subject to the participant's authorization, be used by LUYA on its website, social media channels, Founder 100 Program materials, advertising, public relations and other brand communications.
Before publicly using content that clearly identifies a participant, LUYA will respect the scope of permission selected or otherwise agreed with that participant.
Paid advertising, third-party commercial licensing, or uses materially beyond ordinary Founder 100 Program brand communications may require additional permission where appropriate. Participants may make reasonable requests regarding privacy, attribution or identification.
5.Honest Review Policy
LUYA does not require Founder 100 Program participants to provide positive reviews, and participation is not conditioned on providing favourable opinions. We want real use, real problems and real opinions.
If participants publicly post about LUYA, they should appropriately disclose their Founder 100 Program relationship and the fact that they received access to a special Founder price, as required by applicable laws, regulations and platform policies.
6.Early Product Acknowledgment
Founder 100 Program is an early-user program taking place before LUYA's broader commercial rollout. Participants understand that early products may experience software bugs, feature changes, connectivity issues, growing-parameter adjustments, firmware updates, App updates and other areas requiring continued optimization.
LUYA will provide Founder 100 Program participants with priority support and will make reasonable efforts to resolve issues that materially affect normal use.
7.Care of the Device
The Luya X-1 supplied under Founder 100 Program is pre-production hardware. Participants agree not to open the enclosure, disassemble, modify, tamper with or attempt to repair the device, and not to remove, bypass or alter any part of its hardware, firmware or software.
Participants agree not to reverse engineer, decompile or otherwise attempt to derive the source code, firmware, hardware design or growing recipes of the device or the App, and not to use them to develop or assist in developing a competing product — except where and to the extent such a restriction cannot lawfully be imposed.
Where a device needs attention, contact LUYA support rather than opening it. Behind the panel are mains electricity and a water system; opening it also destroys the diagnostic state we need in order to understand what went wrong, which is the whole point of the program.
Nothing here limits a participant's right to say publicly what they think of the product. Clause 5 means what it says: this clause is about the hardware, not about the review.
This clause continues to apply after the participation period ends.
8.Founder Status
Founder 100 Program participation is invitation-based. Founder status is generally tied to the invited participant and may not be transferred, resold, or used for commercial resale purposes without LUYA's approval.
Founder 100 Program is intended for people who will genuinely use the product, not as an opportunity to purchase at the Founder price for resale.
9.Incomplete Founder Missions
Founder 100 Program is built around mutual participation. If a participant cannot complete a mission for a reasonable reason, they should contact the LUYA team so that timing or requirements can be adjusted where appropriate.
If a participant receives the product but does not meaningfully use it, repeatedly declines reasonable feedback requests, or clearly does not intend to participate, LUYA may discontinue future Founder 100 Program privileges and benefits for that participant.
Failure to complete a mission does not by itself result in an additional charge or financial penalty on the product already purchased unless separately and expressly agreed in writing.
10.Founder Benefits
As one of LUYA's first Founders, participants may receive:
- Exclusive Founder 100 Program purchase access
- $899 Founder pricing, limited to 20 selected households; $299 back after completing the seven Founder Missions; retail / MSRP $1,099
- The Founder's name engraved on their Luya X-1 system
- A direct email line to LUYA's founders
- Founder 100 Program status
- Priority product support
- Direct access to provide feedback to the LUYA product team
- Opportunities for early access to selected features, growing recipes or software updates
- Priority consideration for future Founder community activities
- With mutual agreement, opportunities to be featured in LUYA Founder Stories, customer stories, website content or other brand communications
11.Privacy and Data
LUYA will handle participant account information, device data, product usage data and program feedback in accordance with applicable privacy policies.
Information collected through Founder 100 Program may be used primarily for product improvement, user-experience optimization, growing-performance research, service-process improvement, and authorized marketing communications.
12.Dispute Resolution and Arbitration
LUYA wants to resolve concerns with Founder 100 Program participants openly, fairly, and efficiently.
11.1Informal Resolution First
If you have a dispute, claim, or disagreement relating to Founder 100 Program, a LUYA product or service, or these Terms, you and LUYA agree to first attempt to resolve the matter through good-faith informal discussions.
You may send a Notice of Dispute to:
Luya Labs Inc.
Legal / Terms Contact: legal@luyaxyz.com
The notice should reasonably identify:
- Your name and contact information;
- Relevant order or device information;
- The nature of the dispute; and
- The resolution you are seeking.
You and LUYA agree to attempt to resolve the dispute directly for at least 30 days after receipt of the notice.
11.2Binding Individual Arbitration
If the dispute is not resolved during the 30-day informal resolution period, then, except for the exceptions below, you and LUYA agree to resolve the dispute through binding individual arbitration instead of in court before a judge or jury.
Arbitration will be administered by a mutually acceptable U.S. arbitration provider under its applicable consumer arbitration rules. The final version of these Terms may designate an organization such as the American Arbitration Association (AAA) or another appropriate arbitration provider.
Where required by applicable law or the applicable arbitration rules, LUYA will pay the arbitration fees that a business is required to bear in a consumer arbitration.
Arbitration may be conducted, as permitted by the applicable rules:
- By video conference;
- By telephone;
- Based on written submissions; or
- In person at a location reasonably convenient to the consumer.
11.3Waiver of Court and Jury Trial
PLEASE READ THIS SECTION CAREFULLY. ARBITRATION AFFECTS YOUR LEGAL RIGHTS.
By agreeing to arbitration, you and LUYA understand and agree that, except as expressly provided below:
YOU AND LUYA ARE EACH WAIVING THE RIGHT TO HAVE THE DISPUTE DECIDED IN COURT BY A JUDGE OR JURY.
An arbitrator, rather than a judge or jury, will decide the dispute.
11.4Small Claims Court Exception
Notwithstanding the arbitration agreement above, either party may bring an individual claim in a court of competent jurisdiction that qualifies as a Small Claims Court matter.
Any such claim must be brought only on an individual basis and not as a class, representative, or consolidated action.
11.5Class and Representative Action Waiver
To the fullest extent permitted by applicable law, you and LUYA agree that disputes will be resolved on an individual basis.
Unless both parties agree otherwise in writing, neither party may:
- Bring a class arbitration;
- Participate in arbitration as a member of a class;
- Consolidate unrelated claims of multiple consumers; or
- Bring a representative claim on behalf of other consumers.
TO THE EXTENT PERMITTED BY LAW, YOU AND LUYA EACH WAIVE THE RIGHT TO PARTICIPATE IN A CLASS ACTION, CLASS ARBITRATION, OR REPRESENTATIVE ACTION.
If applicable law determines that this waiver cannot be enforced with respect to a particular claim or remedy, that issue will be handled as required by applicable law without unnecessarily invalidating the remainder of the arbitration agreement.
11.6Right to Opt Out of Arbitration
You may opt out of this arbitration agreement within 30 days after first accepting the Founder 100 Program Participation Terms.
To opt out, send an email to legal@luyaxyz.com, with the suggested subject line “Arbitration Opt-Out”.
Please include:
- Your name;
- Founder 100 Program order or application information;
- The email address associated with your LUYA account; and
- A clear statement that you wish to opt out of arbitration.
A timely and valid arbitration opt-out will not affect your ability to participate in Founder 100 Program, purchase or use LUYA products, or receive other Founder benefits.
11.7Federal Arbitration Act
This arbitration agreement involves interstate commerce and, to the extent applicable, is governed by the Federal Arbitration Act, 9 U.S.C. §§ 1-16.
Issues not governed by the Federal Arbitration Act may be governed by applicable state law, to the extent that law is not inconsistent with applicable federal law.
11.8Claims Not Subject to Arbitration
To the extent permitted or required by applicable law, the following may remain outside mandatory arbitration:
- Eligible individual Small Claims Court matters;
- Claims that applicable law expressly prohibits from mandatory arbitration;
- Certain requests for temporary or injunctive relief relating to intellectual property; and
- Other matters that applicable law requires to remain outside arbitration.
11.9Severability
If any portion of this arbitration provision is determined to be invalid or unenforceable, the remaining portions will continue to apply to the fullest extent permitted by law unless the invalid provision is essential and legally inseparable from the arbitration agreement as a whole.
13.The Founder 100 Program Spirit
Founder 100 Program is more than a product purchase. It represents the final step of bringing LUYA into the real world together with our first users.
We are not looking for 100 testers. We are inviting the first people who will help define what LUYA becomes — the first 100 people and places shaping the future of fresh nutrition.
By participating in Founder 100 Program, the participant acknowledges that they have read and agree to the program requirements and participation terms above.
14.Returns and Hardware Warranty
For devices bought directly from LUYA, request a return or exchange within 30 days of delivery. You may try the device at home. Return it clean and drained, with its included accessories and original packaging or equally protective packaging. Contact the team through your order confirmation before sending anything; ship within 14 days after return authorization.
For a change-of-mind return, the customer pays the return shipping cost, quoted before authorization. There is no restocking fee. For a defective, damaged-on-arrival or incorrectly supplied device, LUYA covers standard return and replacement shipping.
After receipt and inspection, LUYA issues the approved refund to the original payment method within 10 business days; bank processing may take longer. Any Founder Mission Refund already paid is deducted from the product-return refund so the combined refunds do not exceed the purchase price. Unpaid mission refunds are not due on a returned device.
Unopened, sealed seed trays may be returned within 30 days of delivery. Opened or used trays are not eligible for change-of-mind returns. Contact LUYA about damaged or defective trays; these are reviewed for replacement or refund separately.
Luya X1 includes a two-year limited hardware warranty from delivery for defects in materials or workmanship under normal household use. Contact LUYA with proof of purchase and the device serial number. For a covered fault, LUYA will arrange repair or replacement and cover the associated standard shipping within the supported US service area.
Normal wear, consumable trays, cosmetic damage and damage caused by misuse, neglect or unauthorized modifications are outside the hardware warranty. A failed grow alone does not establish a hardware defect. These terms do not limit rights that cannot be excluded under applicable law.
